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“A potential future for Itch.io could involve trying to target that audience looking for a way to bring in other creative mediums like music, comics, and writing,” he says. He’s working on a way to record quick video snippets that could easily be shared on social media, and he’s thought about trying to reach audiences beyond core gamers through the site’s more artistic creations.
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Itch.io’s sales of Clone Drone in the Danger Zone have dropped off now that the game is on Steam.Ĭorcoran does have some ideas on how to expand Itch.io’s consumer appeal. “Those are really discouraging to me, because it just means that although people are aware of the platform, they’re already dismissing it.” Steam “I can go to the comments of a random game that’s doing pretty well, and I’ll see things like, ‘Oh, when’s the Steam key coming out? Can I get a Steam key?’ Things like that,” Corcoran says. Corcoran notes that one of Itch.io’s bigger financial successes, a robot battle arena game called Clone Drone in the Danger Zone, recently made the jump to Steam, and sales on Itch.io fell to about 20 percent of pre-Steam levels. Part of the problem is that many consumers and developers view Itch.io as a stepping-stone to Steam, which recently dismantled its Greenlight program, but still plans to charge an application fee. They all either ignored him or didn’t understand what he was trying to accomplish. Saltsman spent months researching early access for Overland, the survival-strategy game he’s currently working on, and pitched several gaming platforms on the types of features he wanted to see. Refinery arose in part from the concerns of one developer, Adam Saltsman, who a couple years ago became frustrated by the early access process on other platforms like Steam.
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For updates, the patching system lets developers distribute only what’s changed, so players don’t have to repeatedly download full-size install files.
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The program lets developers limit their number of sales, use secret URLs or password protection for game pages, and add tiered purchases and rewards. The pinnacle of this approach is Itch.io’s early access program for unfinished games, dubbed Refinery. “Do things that’ll let developers do weird stuff and interesting stuff.” Jared Newman/ PCWorldĬustomizable game pages are one of Itch.io’s defining features. “The mentality of the store was, do what the other people aren’t doing,” Corcoran says. Corcoran also allowed for alternate descriptors on the site’s buy button, confirmation emails, and other site elements, so for instance a shopper might find they’ve purchased a “ game art album” or a “psychedelic experience” instead of just a “game.” Another wanted a game page that slowly shrank over time. One developer wanted limited-time pricing that was more expensive than normal. Why do we need this? Why do we care?’”īut he also started fielding requests for unusual features that didn’t exist on other stores like Steam. The sentiment from people that did reply, on Twitter and stuff, was like, ‘Oh, another store. “I had a hard time getting people interested. The first version of Itch.io-the name comes from a cheap domain Corcoran bought years ago-launched in early 2013, to practically no fanfare. Shoppers would be able to pay any price above a minimum as a show of appreciation, and the whole marketplace would be decentralized, with no way to browse the entire catalog or comment on any of the games.
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Developers would get to list their games for free and customize their game pages. He wanted to create something more open, inspired by the online music marketplace Bandcamp. Taking flightĬorcoran started working on Itch.io in late 2012 as a response to Valve’s Steam Greenlight program, which used a community voting system to let indie games into the store. “I don’t want to fall in that trap of just trying to rebuild Steam, and then I lose because I don’t have the engineering resources that they do,” he says.
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